What's in a name? The story of "Treyday"

"Treyday" was the name of my imaginary friend in pre-school. I don't remember much about them, but the name has always stuck with me. Once I started making rag dolls and thinking about a label, I remembered my early years, sewing little outfits in my room, sketching the characters in action, and I decided to bring the name back. The dolls are meant to be playful, and remind us that "what goes around comes around" and sometimes what you did first is what you're meant to do.

Naming the brand

I liked the concept of "Treyday" since it could be any sort of person, or character, and it rhymes. It makes for a conversation starter, and it reminds me of the imagination we have as kids.